The UK recorded sales of 1.6 million boilers in 2017, third in the list of world markets. With over 26 million boilers installed in the UK the number of opportunities for boiler replacements and repairs is substantial.

In this instance, this company was based in the South Of England and had been using an inhouse sales team who were cold calling homes to try and generate appointments for the team to call, needless to say, this was very hit and miss making it very difficult to get predictable scale.

We ran a series of targeted ads across Facebook aimed at homeowners based in the South Of England with a message and imagery we knew would resonate with the demographic it needed to and a landing page giving a full breakdown of their products.

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