In recent years, the will writing industry has seen a number of changes because will writing services are not considered “reserved legal activities”, there has been an inflow of providers entering the market over the last decade, many of whom have begun to threaten the supremacy of the conventional public solution – high street solicitors. Wills and probate are still skewed toward older customers, and law firms and solicitors continue to be the most common source of assistance.

This company specialises in slightly more complex Living Wills and Estate Planning for people who have a large complex estate. We targetted the perfect demographic throughout the UK for this network of estate planners.

We ran a series of targeted ads across Facebook aimed at families & individuals. Positioning the campaign in a professional and sensitive manner ensured a sense of trust within such a competitive market. This helped them to get their foot in the door and have some really meaningful conversations.

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